Buying wholesale merchandise can be like learning a new language. When searching through catalogs and viewing merchandise online the new wholesale buyer can be confused by the terminology and industry specific abbreviations.
I have compiled a small list of some of the more common wholesale packaging definitions for those who are new to the industry:
Case – This term describes to the wholesale buyer how many of an item will come in the original manufacturers shipping box. Many wholesale distributors will require you to purchase by the case.
Inner Case – Smaller box found in a Case. For example, a Case might contain 60 pieces which is comprised of five Inner Cases of twelve pieces. Five times twelve equals sixty total pieces.
Unit - A unit describes a single item or piece. For example, a case might contain 12 units or individual items
Gross - Term used to describe 144 of any one item. This term is often used to describe small, inexpensive items like children’s rubber bracelets. One gross equals 12 dozen. Abbreviated as “gr”
Dz – Abbreviation for one dozen (12) of an item
Poly Bagged – Refers to an item placed in a polyethylene or polypropylene plastic bag which allows for merchandise protection and consumer inspection. Often used with a colorful or informative Header Card.
Display Boxed – A box specifically designed to be placed on a shelf or retail counter. Display boxes will usually offer product information including merchandising graphics designed to “entice” the consumer into a purchase
Header Card – Cardboard folded card usually attached to the top of a clear poly bag in which the item is held. Offers the consumer an easy way to view merchandise contents.
Window Boxed – Cardboard box with at least one side protected by a clear plastic “Window” which allows the consumer to view contents. Used heavily in the retail toy industry.
Clam Shell – Retail packaging designed to open and close by a hinge along one edge. Clear plastic protective packaging also allows purchaser to view all sides of an item prior to purchase.
